In the market of digital-advertising and SEO there are a lot of different players: both serious large agencies and small services, each of which promises to bring the site to the top and attract new customers.

But without experience and expertise, it is difficult for an entrepreneur to determine the requirements and choose a contractor from hundreds of proposals.

Study the site of the contractor company

The advice seems obvious, but many do not, at best glance through the page of the company with which they are going to cooperate. But the site has much to say about the future partner. Obviously you have to go for an SEO that is Affordable.

Look, what people work in the company, on their accounts in social networks. Analyze the declared cases and see if there are successful examples of work in your or similar industries.

It is also important whether it is indicated in the case, due to which the result was obtained. If actual data are presented that can be checked, check  and just do not forget about the fact that the delivery in different regions is different.

Find out if the company’s specialists are certified.Metrics , what kind of training they took, and what their average experience is. You can request the certificate number and the name of the owner and check here.

  • What should I ask managers?
  • What other services does the company provide?
  • What tools are used by promotion specialists

How is the selection and clustering of queries, the formation of TK on texts, monitoring of the technical state of the site

 How traffic forecast was calculated

If you do not understand the technologies in the technologies and their enumeration does not tell you anything, ask specific questions related to your business: what figures you will receive as a result of the work of the SEO contractor, how much this technology will give you requests.

Study the company’s publications and company

The basic minimum, which can be judged on the professionalism of the company the availability of information, is ready to share. It can be publications, comments in the media, speeches at conferences, published books, guides, training videos and so on.


You can try to find information yourself on the Internet and on the company’s website or ask managers. What is it for? Having studied the infopole, you will understand what the company knows about your subject, what it does, whether it has case studies, research. After all, you need an expert in your business.

Ask for recommendations

The obligatory clause should be the recommendations of clients who worked with this company.Do not rely on reviews on the Internet, ask managers for contacts of people who can give recommendations. Try to find the necessary contacts by looking in the section with information about the clients.A good agency will always share the contacts of its customers and will not hide the results of the work.


When Internet users are looking for information, the first route often leads to a search engine. Around 70% of users decide on a search hit on the first page of the results list. Therefore, positioning your own website on search engines is an important source for your own traffic.

In order to be optimally positioned here and to achieve optimum results, you can screw in many places and achieve improvements. In our blog post we explain what is meant by SEO and which goals SEO pursues. We also explain basic SEO rules and give some helpful tips on implementing SEO. The right Affordable SEO options are there for the same.

What is SEO?

Search engine optimization or SEO (English: Search Engine Optimization) is a sub-area of ​​online marketing and pursues the goal that websites in the SERP (Search Engine Result Pages) appear in higher ranks. A ranking on one of the front places of a search result page secures attention, traffic and ultimately sales for a company.

Target of search engine optimization

The goal of SEO is not only a successful placement of your own web content, but also the optimized representation of the search result. The search result published by Google & Co is a kind of business card of every company. The search section (the so-called snippet) should encourage the user to click on the website to go and read the content. It must be ensured that the content and content of the snippet match.

Since Google is the undisputed market leader in terms of the search engine, we mainly refer to it in our blog post (market share Germany: 94.9%, as of November 2016, source: )

The OnPage optimization, technical optimization, information architecture and linkjuice are the basic areas in SEO, also “mobile” is one of the important points to rise in the ranking.

Principles of SEO

There are a lot of basic rules to stick to. We give below a small outline of the most important rules:

  • Since Google must protect against spam, it is important to continuously insert new content, as Google otherwise evaluates the content as spam and so the ranking decreases.
  • Analysis software is suitable to get to know the behavior of the users better and thus some aspects on the own side z. B. Improve usability.
  • The website should be designed as barrier-free as possible. This includes avoiding large images or Flash content.
  • A sitemap on the site helps Google index the page.
  • Content can be disseminated through linkbaiting (link bait), e.g. B. via social media channels.
  • Use matching keywords.
  • First analyze and not constantly change the website, because changes in the ranking take a while.


There are many web site analysis tools that can be used to discover a lot of optimization potential. We present a small selection of free tools that we also use in our daily work.

Choosing the best web design company is one of the main concerns or fears of new entrepreneurs. When you start a business you know that you play a lot in this decision so it is a bit complicated and sometimes stressful to make a good decision. When you are going to create the web of your business, you always have the fear of making a bad decision when choosing the company that will design and create the website of your company. This decision is very important for different reasons since you are investing a lot of time, effort and money in the new project. So it is essential that you can fully trust the professionalism of those who will create your website.

How can you know?

Here is no foolproof technique that prevents you from stumbling upon pseudo-professionals in the creation of a website but if certain indicators can help you discard a company or person. You can use these indicators for any web project, whatever it may be like corporate website, company blog, online store and etc. Depending on the needs of each web project the price can vary a lot but it is important that you know that the time of realization of a website ranges from 3 to 6 weeks taking into account the design, the creation of style sheets and programming.

Low cost

If the person who is going to create the web does it for a ridiculous price then everything makes you suspect that you are not dealing with a professional. Do not let yourself be carried away by the optimistic impulse of how cheap your web project is going to be because after a few months you will see that it will be very expensive to have made that decision. A web professional like any other professional values ​​your work very well so you must avoid misleading offers because for the only thing that will serve youare to have a bad letter of presentation on the Internet of your company.

Conclusion: practice makes you perfect

A good practice is very convenient to do when you are going to create your business website. In each budget it must be broken down the work actions that will be carried out to make your website as well as the chosen tool. Discard any budget that does not indicate the tool that will be used.The form of payment proposed in the budget can also warn youof the lack of professionalism since the normal thing in a budget is that a percentage is paid in advance and the rest in the way that each of the milestones of the draft likes design, web programming, review and acceptance by the client, marketing, etc.

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