When Internet users are looking for information, the first route often leads to a search engine. Around 70% of users decide on a search hit on the first page of the results list. Therefore, positioning your own website on search engines is an important source for your own traffic.

In order to be optimally positioned here and to achieve optimum results, you can screw in many places and achieve improvements. In our blog post we explain what is meant by SEO and which goals SEO pursues. We also explain basic SEO rules and give some helpful tips on implementing SEO. The right Affordable SEO options are there for the same.

What is SEO?

Search engine optimization or SEO (English: Search Engine Optimization) is a sub-area of ​​online marketing and pursues the goal that websites in the SERP (Search Engine Result Pages) appear in higher ranks. A ranking on one of the front places of a search result page secures attention, traffic and ultimately sales for a company.

Target of search engine optimization

The goal of SEO is not only a successful placement of your own web content, but also the optimized representation of the search result. The search result published by Google & Co is a kind of business card of every company. The search section (the so-called snippet) should encourage the user to click on the website to go and read the content. It must be ensured that the content and content of the snippet match.

Since Google is the undisputed market leader in terms of the search engine, we mainly refer to it in our blog post (market share Germany: 94.9%, as of November 2016, source: seo-united.de )

The OnPage optimization, technical optimization, information architecture and linkjuice are the basic areas in SEO, also “mobile” is one of the important points to rise in the ranking.

Principles of SEO

There are a lot of basic rules to stick to. We give below a small outline of the most important rules:

  • Since Google must protect against spam, it is important to continuously insert new content, as Google otherwise evaluates the content as spam and so the ranking decreases.
  • Analysis software is suitable to get to know the behavior of the users better and thus some aspects on the own side z. B. Improve usability.
  • The website should be designed as barrier-free as possible. This includes avoiding large images or Flash content.
  • A sitemap on the site helps Google index the page.
  • Content can be disseminated through linkbaiting (link bait), e.g. B. via social media channels.
  • Use matching keywords.
  • First analyze and not constantly change the website, because changes in the ranking take a while.


There are many web site analysis tools that can be used to discover a lot of optimization potential. We present a small selection of free tools that we also use in our daily work.

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